Ultimate support & protection for your growing baby
Researched and developed with the world-renowned University at Trinity College in Dublin, our advanced ClevaFoam® technology is specifically engineered, designed and manufactured for babies. It supports your baby’s rapidly growing body and developing joints, it protects the round shape of your baby’s soft head to help prevent Plagiocephaly (Flat Head Syndrome), which is common in young babies. It is the only product scientifically proven to reduce pressure on the back of a baby’s head by 50% and to increase support by 80% (Trinity College, University of Dublin, Ireland). Hypoallergenic, pH balanced and toxin free it is ideal for babies and children with asthma and allergies.
What is Plagiocephaly?
Deformational Plagiocephaly (DP) is a medical condition, more commonly known as ‘flat head syndrome’ (FHS), which occurs when an infant’s head becomes flatten and or misshaped due to the head continually resting on a surface that does not conform or support the shape of a baby’s head. Infant heads are soft to allow for the initial passage through the birth canal and then for the incredible brain growth that occurs in the first year of life. During the early months of life, they are more susceptible to being "molded" into a flat shape or taking the form of the surface that the skull is in contact with.
Normal Skull top view
Plagiocephaly develops when an infant’s rapidly growing head attempts to expand, and meets some type of resistance— either prenatally in the mother’s womb, or more commonly after delivery because the back or side of a baby’s head is pressed against a mattress, car seat or other flat surface. This condition affects many infants, especially since the widespread introduction of the “Back to Sleep” campaign which recommends that babies are placed to sleep on their back (supine sleep) that was introduced in 1994 and has made significant inroads to reducing the number of SID’s (Cot Deaths), by an estimated 46% in some countries. However, the by-product of the supine sleeping is a significant increase of FHS which is now at epidemic proportions according the AAP (American Academy of Paediatrics) affecting nearly 50% of all baby by the age of 2 moments. (www.aap.org, 2013).
Further to this, babies suffering from Torticollis are also at risk of developing FHS due the nature of the condition, which is a tight or shortened muscle in one side of the neck causes the head to tilt or turn to one side, resulting in the infant resting its head in the same position. Designed with safety in mind, ClevaFoam® is the only product scientifically proven to reduce the pressure on the back of your baby’s head by 50% and increase support by 80%, thereby helping to prevent Flat Head Syndrome.
47% of babies are known to be affected by Plagiocephaly
*Calgary Mount Royal University Study 2013
Why choose ClevaFoam® ?
Pressure relief support
Provides healthy weight distribution & additional support for spinal alignment.
A mattress which allows air to flow and draw moisture away from your baby, will help with reduced heat retention and help to ensure your baby’s temperature is well regulated
Hypoallergenic, Phthalates & toxins free. Ideal for babies with asthma & allergies.
The complete ClevaFoam® range, which includes pillows, mattresses and sleep pods, offers the ultimate in comfort, support and luxury for babies and toddlers.
Frequently Asked Questions
ClevaFoam® is made from low resilience polyurethane foam.
No, they share many features but have one great difference, namely the cell structure. Standard or normal memory foam is usually a closed cell structure which makes it heavy, dense, with reduced airflow causing it to retain and build-up of heat. ClevaFoam® is made with an open cell structure thereby making it lighter, more breathable, with reduced heat retention.
ClevaFoam® products can be used from birth, with the upper age limit depending on the product ClevaFoam® is used in. For example, the ClevaFoam® Baby Pillow can be used from birth but the Toddler Pillow is not recommended before 12 months. The ClevaSleep® Plus Elevated Support is also made out of ClevaFoam® and can be used until the baby starts moving in their sleep, usually at around 5-6 months (this will vary from baby to baby).
Hand wash using a mild detergent, allow to air dry on a flat surface.
Yes, because of the manufacturing process and the open cell structure ClevaFoam® is breathable.
Absolutely! The cover is like any other pillow case and can be hand washed according to the instructions on the care label.
This varies by product, see product information for details.
Yes, all products have a lining. Depending on the product, some are waterproof and some have structure covers.
Change to the treatment of deformational Plagiocephaly DP
In recent years the use of orthotic helmets have been used to correct the symmetry of infants heads and increasingly surgery has been conducted. A recent study published in the British Medical Journal into the use of orthotic helmets and bands used by infants from as young as 6 months and for up to 23 hours a day for a typical period of 3 months shows that these do not work and the therapy results is so insignificant and the use of them has been discourage. (BMJ, 2014). In addition, the report also states that infant found them uncomfortable and parents found them difficult. A certain amount of prone positioning, or “tummy time,” while the infant is awake and being observed is recommended to help prevent the development plagiocephaly. This will also facilitate development of the upper shoulder girdle strength necessary for timely attainment of certain motor milestones. Avoidance of prolonged placement indoors in car safety seats and swings should be discouraged. Dr Genevieve Keating reports that “Children who have less interference to their nervous system have a better chance of making sense of their world and their place in it. They have a better opportunity to develop good motor patterns and balance, good emotional regulation and better learning strategies for the future.” (Keating).
"Having worked with Trinity College on this product, I am all in favour of this device as craniofacial surgery is a last resort and prevention is better than cure."
Prof. Michael J Earley - Craniofacial Surgeon from the Children’s University Hospital in Dublin