About us

Our story

Sleepless nights and bath time bubbles. Teething, tantrums and gummy smiles. Life is full of ups and downs when you’re a new parent, but ClevaMama® is here to help. When working mums and sisters, Suzanne Browne and Martina Craine set up ClevaMama® in 2003, they were right in the front line with four babies under the age of two.

Those babies are all grown up now. But having come through every stage from toddler to teenager, and with a wealth of experience under their belts, Suzanne and Martina continue to put parents at the heart of everything they do.

Our mission

As the baby bedtime and bathtime experts, our mission is to make the job of
parenting easier so you can enjoy more worry-free, special moments with your
babies. We do this by providing safe, clever, award-winning products which
offer value for money and peace of mind to parents. 

Our foundation 

Four core values that apply to everything we do: 

PASSIONATE - To be driven by the needs of parents

CLEVER - Providing clever solutions for everyday parenting issues

AUTHENTIC - Always true to our personality, values and spirit

WOW!  - To inject surprise and delight into everything we do

Award winner

Having been voted Ireland’s Best Baby Brand by parents at the Pregnancy & Baby Fair Awards 2021 & 2022, and with multiple product awards over the years, we must be doing something right!